Overview

Overall the marketing campaign for “Behold The Spirit” was a success given the difficult working circumstances. Ideally, I would’ve prefered to have received copies of the tracks further in advance than I did, in order to start the campaign sooner. But given the time I had to promote the album before the release date I was able to get a good amount of coverage and exposure. The main struggle with promotions was finding journalists that were keen to write about an instrumental album and journalists that had the time to write something before the release. 

 

Written Coverage

Jockrock Feature Link

Discovery Music Scotland Review Link

 

Playlists Features

 

“Midnight Mirage” featured on “Fresh Lofi chill hop boom bap audio snacks” by Swedish Columbia

 

“Unbeyond” featured on “Beats only” by Sphereofhiphop

 

“Unbeyond” featured on “Discovery Playlist” (Along with album review) 

 

Radio Coverage

 

“Midnight Mirage” featured on BBC Introducing Scotland with Vic Galloway

 

“Unbeyond” featured on Amazing Radio with Jim Gellatly

 

Top Track 

 

“Unbeyond” - 900,000 Spotify Streams