C.L.I.N.G

Overview

The marketing campaign for CLINGS Dancing On The Moon was a great success given how little time was given to work on it prior to the release. The standard operating time for a marketing campaign is between 2 -3 months, but we only had 11 days to work on this one prior to the release. In that time Out Of Focus was able to attract interest from several high profile radio stations, a newspaper, and a magazine. The big achievements were getting a feature in the December print issue of The Skinny, getting Mi Amor added to their end of year playlist Great Scots 2020, and getting a feature in Jim Gellatly's column Jims Playlist in The Sun (included Mi Amor Music Video). 

Start Date: 2/12/20

Release Date: 11/12/20

End Date: 2/2/21

Top Performing Track: Mi Amor (150,000 Streams Spotify)

Written Coverage:

Jim Gellatly’s Jims Playlist in The Sun Link​

• Monthly readership: 29 Million

The Skinny Music Now (Print Issue) 

• Monthly readership: 165,000+

Jockrock (Blog) Link

Playlist Coverage:

The Skinny December Round-Up Link

The Skinny Great Scot 2020 Link

Radio Plays: 

BBC Introducing Scotland: 1 Play on 11th December 2020

Amazing Radio: 2 Plays 27th December 2020 + 11th January 2021